I’m a director interested in everything that plays around the edges: the off-kilter, the camp, and the space that lies between the ordinary and absurd. In a landscape that tends to place importance on being grounded, relatable and real, I much prefer to play in the heightened space.

My work sits mostly in the branded entertainment sphere, which I believe to be the future of advertising. My films range from 30 seconds to 30 minutes, but what unifies them all is that I make commercial content that people actually want to watch, with much of my work racking up millions of organic views across YouTube, TikTok, and Instagram.

I’ve worked with many high-profile celebrities and talent, and I love nothing more than drawing a 10/10 performance from them. From Gordon Ramsay, to the cast of Stranger Things and House of Guinness, to drag superstars The Vivienne and Monét X Change, I know how to spin comedy gold from celebs.

I have worked with entertainment giants like Netflix, MTV, BuzzFeed and the BBC, and brands including Samsung, Google, Spotify, Sky, LEGO and easyJET. My work has won a Pink News award for Advertising Campaign Of The Year, and been nominated for Broadcast Digital and Lovie Awards.

I pride myself on running an inclusive set, friendly and diverse set. I approach everything with a sense of fun, and that includes leading a cast and crew of talented people.

No bad vibes allowed!