I’m a director interested in everything that plays around the edges: the off-kilter, the camp, and the space that lies between the ordinary and absurd. In a landscape that tends to place importance on being grounded, relatable and real, I much prefer to play in the heightened space.

My work sits mostly in the branded entertainment sphere, which I believe to be the future of advertising. My films range from 30 seconds to 30 minutes, but what unifies them all is that I make commercial content that people actually want to watch, with much of my work racking up millions of organic views across YouTube, TikTok, and Instagram.

I’ve worked with many high-profile celebrities, and I love nothing more than working with them to deliver an amazing performance. From Gordon Ramsay, to the cast of Stranger Things and House of Guinness, to drag superstars The Vivienne and Monét X Change, if there’s one thing I know - it’s how to spin comedy gold from celeb talent.

I have worked with entertainment giants like Netflix, MTV, BuzzFeed and the BBC, and brands including Samsung, Google, Spotify, Sky, LEGO and easyJET. My work has won a Pink News award for Advertising Campaign Of The Year, and been nominated for Broadcast Digital and Lovie Awards.

I pride myself on running an inclusive set, friendly and diverse set. I approach everything with a sense of fun, and that includes leading a cast and crew of talented people.